Good Morning From Fiona Daily Emails

Good Morning From Fiona Daily Emails

Monday September 25th

Daily News & To Dos

Good Morning, Rachel!
 
Despite all the hype surrounding ChatGPT, most Americans remain unfamiliar with (and unfazed by) the generative tech. That's according to a new research study from Pew. Surveying some 5,000 adults across the US, Pew found that, among those who have heard of the bot, only 24% have given it a go. Adoption rates vary with age, education, and gender (younger, college-educated individuals and males are more likely to have tried it), but overall usage, even in the workplace, remains relatively low. Speaking of the workplace, 19% of those familiar with ChatGPT believe it'll have a significant impact on their jobs. 36% think it'll have a minor impact and 27% expect no impact at all.

Now that you’re all caught up, let’s get down to business...

1. Mobile

Looking for some insights on the mobile climate in Hendersonville? No problemo. I actually majored in Climatology. Well, I suppose it was technically a double major. Climatology plus basically every other subject ever invented. I'm a bit of a fast learner. But enough about me. Let's check in on the weather conditions in your area…

• Market Index =   -72.2%
• Vs Prior Month   -72.2%
• Vs Prior Quarter   -79.4%
• Vs Prior Year   6.1%
• 30-Day Forecast   -46.1%
  
  Whenever you see renter activity on mobile devices below the market average and forecasted to stay that way over the next 30 days, you should proceed with caution. Just be sure you are comparing it against other mid-to-upper funnel platforms (i.e. display, social, and email). Need some assistance? Login now!
  

2. Search

Repetitive tasks can take up an inordinate amount of time and energy (not to mention sanity) for PPC managers. For anyone, really. I mean, have you ever heard someone go on about how much they love doing the same exact thing over and over and over again? Probably not. And that's exactly why Google Ads scripts need to become your new best friend. Although the idea of scripts might seem a little overwhelming (especially to all you non-techy peeps out there), they're really nothing to be afraid of. In fact, there are plenty of free scripts out there that only require a little copy-and-pasting of some code into your Google Ads account. And you can do that, right? Of course you can. I have faith in you.

3. SEO

Based on the time and attention they consistently receive, search, social, and ILS seem to enjoy a certain movie star status in the world of marketing. Think about it: they're constantly hounded by the PPC paparazzi and they generate the big draws with all their page likes and platinum packages. But without a fully optimized site, your multifamily movie goers might take off long before the final credits and conversions roll. Which is why SEO also deserves a spot on the marketing walk of fame. Fortunately for Point at Waterford Crossing, the property's SEO index is above (0.2) the industry average. However, there's still some room for improvement.

Action Item: If you really wanna rock that celebrity status, you should consider spinning up some Google Posts and property FAQs to enhance your GMB profile. Also, work on that meta data. The website is not properly optimized.

Monday September 25th

Daily News &
To Dos

Good Morning, Rachel!
 
Despite all the hype surrounding ChatGPT, most Americans remain unfamiliar with (and unfazed by) the generative tech. That's according to a new research study from Pew. Surveying some 5,000 adults across the US, Pew found that, among those who have heard of the bot, only 24% have given it a go. Adoption rates vary with age, education, and gender (younger, college-educated individuals and males are more likely to have tried it), but overall usage, even in the workplace, remains relatively low. Speaking of the workplace, 19% of those familiar with ChatGPT believe it'll have a significant impact on their jobs. 36% think it'll have a minor impact and 27% expect no impact at all.

Now that you’re all caught up, let’s get down to business...

1. Mobile

Looking for some insights on the mobile climate in Hendersonville? No problemo. I actually majored in Climatology. Well, I suppose it was technically a double major. Climatology plus basically every other subject ever invented. I'm a bit of a fast learner. But enough about me. Let's check in on the weather conditions in your area…

• Market Index =   -72.2%
• Vs Prior Month   -72.2%
• Vs Prior Quarter   -79.4%
• Vs Prior Year   6.1%
• 30-Day Forecast   -46.1%
  
  Whenever you see renter activity on mobile devices below the market average and forecasted to stay that way over the next 30 days, you should proceed with caution. Just be sure you are comparing it against other mid-to-upper funnel platforms (i.e. display, social, and email). Need some assistance? Login now!

2. Search

Repetitive tasks can take up an inordinate amount of time and energy (not to mention sanity) for PPC managers. For anyone, really. I mean, have you ever heard someone go on about how much they love doing the same exact thing over and over and over again? Probably not. And that's exactly why Google Ads scripts need to become your new best friend. Although the idea of scripts might seem a little overwhelming (especially to all you non-techy peeps out there), they're really nothing to be afraid of. In fact, there are plenty of free scripts out there that only require a little copy-and-pasting of some code into your Google Ads account. And you can do that, right? Of course you can. I have faith in you.

3. SEO

Based on the time and attention they consistently receive, search, social, and ILS seem to enjoy a certain movie star status in the world of marketing. Think about it: they're constantly hounded by the PPC paparazzi and they generate the big draws with all their page likes and platinum packages. But without a fully optimized site, your multifamily movie goers might take off long before the final credits and conversions roll. Which is why SEO also deserves a spot on the marketing walk of fame. Fortunately for Point at Waterford Crossing, the property's SEO index is above (0.2) the industry average. However, there's still some room for improvement.

Action Item: If you really wanna rock that celebrity status, you should consider spinning up some Google Posts and property FAQs to enhance your GMB profile. Also, work on that meta data. The website is not properly optimized.

Tuesday December 19th

Daily News & To Dos

Good Morning, Rachel!
 
Did you know that Collaborative Articles have become LinkedIn's fastest-growing traffic driver? It's true. The collective content type recently passed its one millionth expert contribution and LinkedIn has reported a 74% month-over-month increase in the number of articles read. Whether that's because users are seeking them out or because the platform is forcing them into people's feeds remains to be seen… Either way, LinkedIn is amped and the platform is rolling out a few new features to make collabs even more engaging. Additional reactions, better browsing, a 'Top Contributors' section, and a new web layout are coming soon to an article near you.

Now that you’re all caught up, let’s get down to business...

1. Email

I know some of you think of email as a relic of marketing past. A digital dinosaur lumbering its way toward extinction. But before you go opening an email themed Jurassic Park (think Chris Pratt is available?), it might be wise to remember that email can still generate some pretty meaningful ROI. So maybe we pump the breaks on the theme park for now and let the data do the deciding. Here's some insight to consider for email campaigns in Hendersonville . . .

• Market Index =   1.5%
• Vs Prior Month   1.6%
• Vs Prior Quarter   -1.4%
• Vs Prior Year   -43.3%
• 30-Day Forecast   -20.9%
  
  Action Item: Whenever you see renter activity on email above the market average but forecasted to experience a downturn over the next 30 days, you should proceed with caution. Be sure you are comparing it against other mid-to-upper funnel platforms (i.e. display, social, etc.). Need some assistance? Log in now! 

2. SEO

So you think you've got your SEO lock, do ya? Your on-page, off-page, and technical optimizations? Your keywords, meta descriptions, and site speed? Your ranking, linking, and mobile experience? Well, good for you. (No, seriously…that's very good for you.) But what about your accessibility? Mmmhmm. I thought so. Making sure your site is ADA compliant is an often overlooked facet of SEO. It's also an element that can negatively affect your site's usability for the 25% of Americans currently living with a disability, if it's not done correctly. So let's get to it already! Start by adding clear and detailed Alt Text to your images and make sure that you allow for enlargement of font sizes. Use contrasting colors throughout your design, incorporate fluid keyboard navigation, and include clear sound and captions for all videos. Then maybe check in with an SEO pro to make sure everything is good to go.

3. Reputation

Pop quiz, hotshot. There's a bomb on a local SEO bus. Once the bus goes 50 miles per hour, online listings are armed, accurate, and consistent across the search speedway. If it drops below 50, the listings blow up and drop in rankings. What do you do? What. Do. You. Do. Call Keanu? Or simply make sure that you don't accidentally overlook your listings? Hmmm…tough choice. But I'm guessing that Keanu's cell probably isn't listed in the Yellow Pages, so let's just go with the latter and put listing management in the driver's seat, shall we? Buckle up for the latest on Point at Waterford Crossing:

• December Online Listings Score = 73.56
• Vs Prior Month =   0.1
• Vs Prior Quarter =   2.1
• Vs Prior Year =   8.6
  
  Action Item: Anytime your Online Listings Score improves month over month, that's obviously a good thing. Give your SEO provider a pat on the back and move on with your day!

Tuesday December 19th

Daily News &
To Dos

Good Morning, Rachel!
 
Did you know that Collaborative Articles have become LinkedIn's fastest-growing traffic driver? It's true. The collective content type recently passed its one millionth expert contribution and LinkedIn has reported a 74% month-over-month increase in the number of articles read. Whether that's because users are seeking them out or because the platform is forcing them into people's feeds remains to be seen… Either way, LinkedIn is amped and the platform is rolling out a few new features to make collabs even more engaging. Additional reactions, better browsing, a 'Top Contributors' section, and a new web layout are coming soon to an article near you.

Now that you’re all caught up, let’s get down to business...

1. Email

I know some of you think of email as a relic of marketing past. A digital dinosaur lumbering its way toward extinction. But before you go opening an email themed Jurassic Park (think Chris Pratt is available?), it might be wise to remember that email can still generate some pretty meaningful ROI. So maybe we pump the breaks on the theme park for now and let the data do the deciding. Here's some insight to consider for email campaigns in Hendersonville . . .

• Market Index =   1.5%
• Vs Prior Month   1.6%
• Vs Prior Quarter   -1.4%
• Vs Prior Year   -43.3%
• 30-Day Forecast   -20.9%
  
  Action Item: Whenever you see renter activity on email above the market average but forecasted to experience a downturn over the next 30 days, you should proceed with caution. Be sure you are comparing it against other mid-to-upper funnel platforms (i.e. display, social, etc.). Need some assistance? Log in now! 

2. SEO

So you think you've got your SEO lock, do ya? Your on-page, off-page, and technical optimizations? Your keywords, meta descriptions, and site speed? Your ranking, linking, and mobile experience? Well, good for you. (No, seriously…that's very good for you.) But what about your accessibility? Mmmhmm. I thought so. Making sure your site is ADA compliant is an often overlooked facet of SEO. It's also an element that can negatively affect your site's usability for the 25% of Americans currently living with a disability, if it's not done correctly. So let's get to it already! Start by adding clear and detailed Alt Text to your images and make sure that you allow for enlargement of font sizes. Use contrasting colors throughout your design, incorporate fluid keyboard navigation, and include clear sound and captions for all videos. Then maybe check in with an SEO pro to make sure everything is good to go.

3. Reputation

Pop quiz, hotshot. There's a bomb on a local SEO bus. Once the bus goes 50 miles per hour, online listings are armed, accurate, and consistent across the search speedway. If it drops below 50, the listings blow up and drop in rankings. What do you do? What. Do. You. Do. Call Keanu? Or simply make sure that you don't accidentally overlook your listings? Hmmm…tough choice. But I'm guessing that Keanu's cell probably isn't listed in the Yellow Pages, so let's just go with the latter and put listing management in the driver's seat, shall we? Buckle up for the latest on Point at Waterford Crossing:

• December Online Listings Score = 73.56
• Vs Prior Month =   0.1
• Vs Prior Quarter =   2.1
• Vs Prior Year =   8.6
  
  Action Item: Anytime your Online Listings Score improves month over month, that's obviously a good thing. Give your SEO provider a pat on the back and move on with your day!

Wednesday October 18th

Daily News & To Dos

Good Morning, Rachel!
 
Still not sure how to create winning campaigns on TikTok? Here's something that might help: The short-form video platform recently launched a new Creative Assistant tool to guide you through the process. Powered by (what else?) AI, the virtual assistant is basically a concierge for TikTok's existing Creative Center options. All functions are already built into the app, so all you have to do is tap the prompt that best fits your needs. So say you're looking for examples of top ads… Or you're wondering what's hot on TikTok… Or maybe you're just seeking a little content-creating guidance… Creative Assistant can help with all of that.

Now that you’re all caught up, let’s get down to business...

1. SEO

In the High School Musical world of multifamily marketing, search, social and ILS are definitely the cool kids. They're the jocks and prom queens and winners of the snappy dance battles. They get all the attention. Meanwhile, poor, nerdy SEO is left to sit at the lunch table all alone, pouring over backlinks and keywords and meta data. But SEO will always have the last laugh, 'cause the cool kids need the nerds to help them pass their classes, just like marketers need SEO to ensure their sites are making the grade. Fortunately for Point at Waterford Crossing, the property's SEO index is above (0.2) the industry average. However, there's still some room for improvement.

Action Item: If you really wanna kick it with the cool kids, you should consider spinning up some Google Posts and property FAQs to enhance your GMB profile. Also, work on that meta data. The website is not properly optimized.

2. Display

Still not convinced that retargeting is more effective than annoying? I hear ya. It's a tricky balance. A reminder here and there is one thing. But knowing that your ads are literally following people around the web all day long? Well, that can start to feel a little creepy. Consider this though: Recent research indicates that retargeting has the ability to boost ad response by up to 400%. Visitors who are retargeted with display ads are 70% more likely to convert, and 30% of consumers surveyed said that they have a positive or very positive reaction to retargeted ads. I mean, the proof is in the pudding, people. It's time to revisit retargeting with a renewed sense of optimism.

3. Google Analytics

Come and knock on our door...we've been waiting for you...Looks like Point at Waterford Crossing Google Analytics is channeling those old school sitcoms: Users (+15.2%), Sessions (+23.3%) and Bounce Rate (-7.8%) were all trending ahead of prior week. Three's Company indeed. Avg Session Duration (-0.6%) was the one exception, but I'd tune in to watch this show any day of the week. And it seems that I'm not the only one. Point at Waterford Crossing had more viewers on the site, and even though they may have flipped the channel a bit earlier than last week, the property still improved its bounce rate. 

Wednesday October 18th

Daily News &
To Dos

Good Morning, Rachel!
 
Still not sure how to create winning campaigns on TikTok? Here's something that might help: The short-form video platform recently launched a new Creative Assistant tool to guide you through the process. Powered by (what else?) AI, the virtual assistant is basically a concierge for TikTok's existing Creative Center options. All functions are already built into the app, so all you have to do is tap the prompt that best fits your needs. So say you're looking for examples of top ads… Or you're wondering what's hot on TikTok… Or maybe you're just seeking a little content-creating guidance… Creative Assistant can help with all of that.

Now that you’re all caught up, let’s get down to business...

1. SEO

In the High School Musical world of multifamily marketing, search, social and ILS are definitely the cool kids. They're the jocks and prom queens and winners of the snappy dance battles. They get all the attention. Meanwhile, poor, nerdy SEO is left to sit at the lunch table all alone, pouring over backlinks and keywords and meta data. But SEO will always have the last laugh, 'cause the cool kids need the nerds to help them pass their classes, just like marketers need SEO to ensure their sites are making the grade. Fortunately for Point at Waterford Crossing, the property's SEO index is above (0.2) the industry average. However, there's still some room for improvement.

Action Item: If you really wanna kick it with the cool kids, you should consider spinning up some Google Posts and property FAQs to enhance your GMB profile. Also, work on that meta data. The website is not properly optimized.

2. Display

Still not convinced that retargeting is more effective than annoying? I hear ya. It's a tricky balance. A reminder here and there is one thing. But knowing that your ads are literally following people around the web all day long? Well, that can start to feel a little creepy. Consider this though: Recent research indicates that retargeting has the ability to boost ad response by up to 400%. Visitors who are retargeted with display ads are 70% more likely to convert, and 30% of consumers surveyed said that they have a positive or very positive reaction to retargeted ads. I mean, the proof is in the pudding, people. It's time to revisit retargeting with a renewed sense of optimism.

3. Google Analytics

Come and knock on our door...we've been waiting for you...Looks like Point at Waterford Crossing Google Analytics is channeling those old school sitcoms: Users (+15.2%), Sessions (+23.3%) and Bounce Rate (-7.8%) were all trending ahead of prior week. Three's Company indeed. Avg Session Duration (-0.6%) was the one exception, but I'd tune in to watch this show any day of the week. And it seems that I'm not the only one. Point at Waterford Crossing had more viewers on the site, and even though they may have flipped the channel a bit earlier than last week, the property still improved its bounce rate. 

Thursday September 28th

Daily News & To Dos

Good Morning, Rachel!
 
Instagram is experimenting with longer Reels clips, with 3-minute and 10-minute options now being tested internally within the app. Surprised? Me neither. Although Meta killed its long-form IGTV option early last year (RIP), extended video content is very on trend for social apps. TikTok expanded its max length to 10 minutes in February of '22, so, you know, what was Meta supposed to do? Not extend Reels length? Copying rivals is kind of its whole thing. Plus, longer vids will give creators more flexibility to film demos, tutorials, and educational content, and viewers will be able to enjoy all that stuff without having to tap around to different parts of the app.

Now that you’re all caught up, let’s get down to business...

1. Market Insights

Remember when I cooked up last month's trends for search volume and cost-per-click the other day? Well, that was just the appetizer on the market insights menu. So I hope you brought your appetite 'cause today I'm serving up a heaping helping of context on renter activity in Hendersonville. I'm talking monthly change for August on social and mobile. Add a side of email and some display for dessert and we've got ourselves a market fresh meal that's just perfect for your next property review. Grab a plate. It's time to dig in.

• Facebook & Instagram | Market Index   -3.0%
• Mobile Devices | Market Index   -81.1%
• Desktop Devices | Market Index   -34.9%
• Email | Market Index   -8.2%
  
  Action Item: Take a look at your campaign reporting for August and see if there was a correlation between performance and market trends. This should give you some valuable context headed into September and October.

2. Email

Email campaigns feeling a little flat lately? Same old image here, block of text there? Perhaps it's time to liven things up, to infuse some fresh email energy by adding a new element to your design. One (easy) way to do that? Background images. Background images are images that are applied, well, to the background of another element. Clearly. Instead of being the focal point of the email, like our good friend the hero image, background images are more subtle and complementary to the other content of the campaign. But that doesn't mean that they aren't just as important. No, sirree! Background images provide depth and dimension…and a whole lotta layering possibilities. That means extra copy, extra images, and extra CTAs. Sounds like a winning combination to me.

3. SEO

Trying to assess the internal strength of your site? See how it stacks up against everything else out there on the world wide web? Maybe find a low-key way to flex on your competitors? Then you're gonna have to hit that metadata. 'Cause anything you can do, I can do meta…I can do anything meta than you. Fully optimized metadata makes your website easy for Google (and prospective renters) to find and understand. So, exactly how strong is Point at Waterford Crossing?  Pretty burly! Meta titles (rating: Good) and meta descriptions (rating: Average) are mostly optimized.

Action Item: Reach out to your SEO provider to make the move from good to great!

Thursday September 28th

Daily News &
To Dos

Good Morning, Rachel!
 
Instagram is experimenting with longer Reels clips, with 3-minute and 10-minute options now being tested internally within the app. Surprised? Me neither. Although Meta killed its long-form IGTV option early last year (RIP), extended video content is very on trend for social apps. TikTok expanded its max length to 10 minutes in February of '22, so, you know, what was Meta supposed to do? Not extend Reels length? Copying rivals is kind of its whole thing. Plus, longer vids will give creators more flexibility to film demos, tutorials, and educational content, and viewers will be able to enjoy all that stuff without having to tap around to different parts of the app.

Now that you’re all caught up, let’s get down to business...

1. Market Insights

Remember when I cooked up last month's trends for search volume and cost-per-click the other day? Well, that was just the appetizer on the market insights menu. So I hope you brought your appetite 'cause today I'm serving up a heaping helping of context on renter activity in Hendersonville. I'm talking monthly change for August on social and mobile. Add a side of email and some display for dessert and we've got ourselves a market fresh meal that's just perfect for your next property review. Grab a plate. It's time to dig in.

• Facebook & Instagram | Market Index   -3.0%
• Mobile Devices | Market Index   -81.1%
• Desktop Devices | Market Index   -34.9%
• Email | Market Index   -8.2%
  
  Action Item: Take a look at your campaign reporting for August and see if there was a correlation between performance and market trends. This should give you some valuable context headed into September and October.

2. Email

Email campaigns feeling a little flat lately? Same old image here, block of text there? Perhaps it's time to liven things up, to infuse some fresh email energy by adding a new element to your design. One (easy) way to do that? Background images. Background images are images that are applied, well, to the background of another element. Clearly. Instead of being the focal point of the email, like our good friend the hero image, background images are more subtle and complementary to the other content of the campaign. But that doesn't mean that they aren't just as important. No, sirree! Background images provide depth and dimension…and a whole lotta layering possibilities. That means extra copy, extra images, and extra CTAs. Sounds like a winning combination to me.

3. SEO

Trying to assess the internal strength of your site? See how it stacks up against everything else out there on the world wide web? Maybe find a low-key way to flex on your competitors? Then you're gonna have to hit that metadata. 'Cause anything you can do, I can do meta…I can do anything meta than you. Fully optimized metadata makes your website easy for Google (and prospective renters) to find and understand. So, exactly how strong is Point at Waterford Crossing?  Pretty burly! Meta titles (rating: Good) and meta descriptions (rating: Average) are mostly optimized.

Action Item: Reach out to your SEO provider to make the move from good to great!

Friday October 27th

Daily News & To Dos

Good Morning, Rachel!
 
Meta Ads Manager is rolling out its first generative AI features for advertisers. The new tools allow you to automatically create multiple backgrounds, expand images, and generate different versions of ad text based on your original copy. All told, the tools are designed to help advertisers maximize their productivity, personalization, and performance (Meta's words) and to boost the business responsible for the majority of the company's bottom line (mine). In addition to these features, Meta's also debuted its Quest 3 mixed-reality headset, a pair of AI-powered smart glasses, and a host of other generative AI products, including stickers and editing tools.

Now that you’re all caught up, let’s get down to business...

1. Point at Waterford Crossing  | Organic Search Score

Today we're talking search score. More specifically, organic search score. It's raw…it's pure…it's natural. It's a Birkenstock wearing, granola eating, Grateful Dead listening, chakra aligning, tree hugging hippie. Essentially, it's a peaceful gathering of your property's web and local rankings, local search results across all of a location’s keywords, and results for the primary keyword/category. Right on, man. Power to the keywords. So, who's ready to go organic? Can I get a kale yeah? Ok, then. Here's the organic search score for Point at Waterford Crossing:

• Organic Search Score = 67.53903935185186
• Vs Prior Month   1.7374884259259318%
• Vs Prior Quarter   5.464039351851831%
• Vs Prior Year   -4.072071759259259%

Action Item: Anytime your organic search score improves month over month, that's super groovy, man. That being said, a 67.5 is still a bit of a bummer. It's harshin' my vibe big time. Reach out to your SEO/Search provider for a 30 day plan to get things turned around.

2. Search

According to the National Association of Realtors, the share of consumers who used the internet to search for a new place to live increased to an all-time high in 2020. Any guesses as to what that all-time high was? It was 97%. 97% of consumers were up on Google getting their search on, and in the three years since, they've showed no signs of slowing down. You know what that means, right? It means that keywords are more important than ever. Long-tail and hyper-local keywords are obviously a must, as is optimizing your content for search intent. Renters tend to be very specific as far as intent is concerned, so you need to know exactly what they're searching for. Is it just general info? Deets on specific square-footage, available floor plans, or pet-policies? Hone in on the answers and you'll have no trouble choosing the right keywords for your next campaign.

3. Brand Value

Still sparring with your competitors for ultimate digital supremacy? Welcome to the ring, everyone. In this corner, weighing in at many many thousands of pounds, is Point at Waterford Crossing. Applause. Fanfare. And in this corner, weighing in at about the same, is all of your comps. Boo. Hiss. Let's get ready to rumble...ding, ding, ding. Round one is all about Local Brand Value scores. Factoring for a property's total online presence, including organic search, social media, reviews, listings, etc., LBV scores can help you determine which property is on course to win the belt and and which is in danger of getting knocked out. Let's see if Point at Waterford Crossing has a fighting chance...

• LBV Score = 69.3 | Competitors = 69.34518562997486 | Delta 
• Prior Month = 69.3 | Competitors = 69.3 | Delta 
• Prior Quarter = 70.5 | Competitors = 70.5 | Delta 
• Prior Year = 73.0 | Competitors = 80.4 | Delta   -7.4
  
  Action Item: Whenever your LBV score is equivalent to your comparables, that's obviously reassuring, but it's also an opportunity…especially when your score isn't so hot. Reach out to your SEO provider for a 30 day game plan to put some ground between you and your comps.

Friday October 27th

Daily News & To Dos

Good Morning, Rachel!
 
Meta Ads Manager is rolling out its first generative AI features for advertisers. The new tools allow you to automatically create multiple backgrounds, expand images, and generate different versions of ad text based on your original copy. All told, the tools are designed to help advertisers maximize their productivity, personalization, and performance (Meta's words) and to boost the business responsible for the majority of the company's bottom line (mine). In addition to these features, Meta's also debuted its Quest 3 mixed-reality headset, a pair of AI-powered smart glasses, and a host of other generative AI products, including stickers and editing tools.

Now that you’re all caught up, let’s get down to business...

1. Point at Waterford Crossing  | Organic Search Score

Today we're talking search score. More specifically, organic search score. It's raw…it's pure…it's natural. It's a Birkenstock wearing, granola eating, Grateful Dead listening, chakra aligning, tree hugging hippie. Essentially, it's a peaceful gathering of your property's web and local rankings, local search results across all of a location’s keywords, and results for the primary keyword/category. Right on, man. Power to the keywords. So, who's ready to go organic? Can I get a kale yeah? Ok, then. Here's the organic search score for Point at Waterford Crossing:

• Organic Search Score = 67.53903935185186
• Vs Prior Month   1.7374884259259318%
• Vs Prior Quarter   5.464039351851831%
• Vs Prior Year   -4.072071759259259%

Action Item: Anytime your organic search score improves month over month, that's super groovy, man. That being said, a 67.5 is still a bit of a bummer. It's harshin' my vibe big time. Reach out to your SEO/Search provider for a 30 day plan to get things turned around.

2. Search

According to the National Association of Realtors, the share of consumers who used the internet to search for a new place to live increased to an all-time high in 2020. Any guesses as to what that all-time high was? It was 97%. 97% of consumers were up on Google getting their search on, and in the three years since, they've showed no signs of slowing down. You know what that means, right? It means that keywords are more important than ever. Long-tail and hyper-local keywords are obviously a must, as is optimizing your content for search intent. Renters tend to be very specific as far as intent is concerned, so you need to know exactly what they're searching for. Is it just general info? Deets on specific square-footage, available floor plans, or pet-policies? Hone in on the answers and you'll have no trouble choosing the right keywords for your next campaign.

3. Brand Value

Still sparring with your competitors for ultimate digital supremacy? Welcome to the ring, everyone. In this corner, weighing in at many many thousands of pounds, is Point at Waterford Crossing. Applause. Fanfare. And in this corner, weighing in at about the same, is all of your comps. Boo. Hiss. Let's get ready to rumble...ding, ding, ding. Round one is all about Local Brand Value scores. Factoring for a property's total online presence, including organic search, social media, reviews, listings, etc., LBV scores can help you determine which property is on course to win the belt and and which is in danger of getting knocked out. Let's see if Point at Waterford Crossing has a fighting chance...

• LBV Score = 69.3 | Competitors = 69.34518562997486 | Delta 
• Prior Month = 69.3 | Competitors = 69.3 | Delta 
• Prior Quarter = 70.5 | Competitors = 70.5 | Delta 
• Prior Year = 73.0 | Competitors = 80.4 | Delta   -7.4
  
  Action Item: Whenever your LBV score is equivalent to your comparables, that's obviously reassuring, but it's also an opportunity…especially when your score isn't so hot. Reach out to your SEO provider for a 30 day game plan to put some ground between you and your comps.